Website Planning.
We’ve already learned a successful website attracts potential customers to you; it gives your customers the very best impression of your company; it generates enquiries month after month; and most importantly, it converts visitors into real customers.
But, there’s not much point having 100’s of visitors a day to your website if none of them actually accept your offer, buy your product, signup for the newsletter or do whatever the purpose of the site is. A website is not successful until the visitor takes the desired action. When this happens, you’ve had a conversion.
That’s where the plan comes in. A successful website plans first.
What’s the purpose of a plan?
The answer to this question directly relates to the purpose of the website and the type of business. However, in general terms, the purpose of your website (or a new landing page) is to convince people to take a desired action. We need to work out what this is before we go any further.
What are you trying to achieve? What is the desired outcome? What do you want from the website?
Don’t worry. I’ll give you a step-by-step process that helps you to do all this. It’s a simple and logical model for capturing your ideas and putting them onto a computer screen that potentially 100’000’s of people around the world can see.
In our plan, we need to work out a few things;
- How to attract people to your website.
- How to increase website traffic as time goes on.
- How to generate leads.
- How to influence visitors to take up your offer. Or in other words, how to convert more visitors into leads.
We need to know this before we move onto the next step. The problem is, and I urge you not to fall into this trap because its really hard to get out of. Many small businesses do it wrong; they build their website and then try and figure out how to generate leads. Imagine this - you’ve paid a lot of good money (anywhere from $5K to $50K) for a company to build you a website. Its done, its finished but no-one comes, no-one calls you, no-one buys your products or services. You go back to the company that built the website and they say, "It works! Its as specified!" They've moved onto their next website so they’re not really interested in you anymore. Yes, they will make the changes but it’ll cost you. Its going to cost a lot more to change.
After reading this I’m sure you’ll agree, its very important your plan is well thought out prior to actually building the website.
The hardest part of all this (you probably already guessed) is actually doing it. I agree, it is hard to put theory into practice. Its hard to take an idea, a product or a service and put it into writing, make it visually attractive, make it interesting and create the desire for prospective customers to take action. Don’t worry. I’ll give you a step-by-step process that helps you to do all this.
Ready to get started?
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