Website Maintenance & Support.
So far we've talked about what a successful website is and how it can help increase your online sales. We've looked at the process of planning and creating your website. Lets take a quick re-cap of those steps so far;
- Make a plan
- Think about your user
- Understand your competition
- Create a point of difference
- Gather content
- Create the website ensuring we've got the 3 components covered
Site's launched. What's next?
We've briefly discussed what happens once your website is released or launched and the most important point to remember is that it doesn't end once your website is released or launched.
In fact, it’s quite the opposite; that’s where it starts.
Firstly, we need to start promoting your website using the methods identified at the planning stage. These could include PPC Advertising or any other method that works. Then, we start the process of improving your websites ranking in search engine's like Google.
There are a few basic maintenance items that need to be done regularly, ensuring the website's usability and visibility.
- Manage new content or features
- Ongoing keyword research and SEO
- Check all links are working
- Help build new inbound links
- Increase conversion rates for PPC campaigns
- Test new landing pages
- Carry out Visitor Analysis, and
- Make improvements
Visitor Analysis.
Probably the first and most important question we need to answer is; Is the website successful? Are visitors taking up your offer? How many visitors are completing the objective of the website? Or in other words, how many conversions are you getting?
A valuable source of information used to help make decisions about improving your website comes from the visitors themselves.
- How many visitors come to the site?
- What are the sources of visitor referrals?
- What keywords do visitors use?
- What pages attract the most interest?
Gathering information about visitors reveals some interesting things. For example, you can see what pages are visited most, which can tell you what features people like. You can also tell what pages people are clicking on least and get rid of content that's not important to users.
When you register your domain name and host your website through Online by Design, you'll automatically have access to the user-friendly and comprehensive website tracking and analysis package that gives you a large amount of visitor information. You should also become familiar with Google Analytics.
Another important source of visitor information is from your customers. Ask them what they think of your website. At the end of the day, if your customers don’t like your website, they wont shop there again. It doesn't matter what you think of it, what do your customers think?
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